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What ads do you like? Not like? Which ads make you actually buy something?

*Best ad ever was the european condoms ad with the screaming little kid. I think eventually this is what advertising is going to move towards.

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• I use Tivo so I skip through TV ads. I never see them anymore.

• I Tivo past ads, too, but I'll stop and watch something if it looks intriguing. The "Don't be Blah" series from the National Pork Board are the most recent ones to make me stop every time I see one.

• TV with advertisements is a waste of existence. Even if I want to watch a show 'live' (which is a rarity these days), I'll wait until the show is half over so I can start from the beginning and skip through advertisements.

• The networks' silly ploys to squeeze advertisements into the Tivo age is beyond annoying. Nobody wants to see tv characters dance across the screen during a dramatic scene in the show they're currently watching. It's time the advertising model on television is brought into the 21st century - namely helping consumers fill needs rather than attention-span-reducing annoyances.

• I don't have a big problem with ads, TV is free, and the stations have to pay the bills somehow. On the rare occaision I watch TV, I just mute the TV and do soemthing else while they're on. Sometimes there are good ads though, like HP's which are creative and make me think of them as innovative.

• I liked the ideas at the beginning of this year about google taking over TV advertising. Your television would be hooked up to your network, and based on searches, online orders, ect you would view ads geared towards that. Tampon ads don't interest me much!

• I hate the new Sprint ad in which the guy spins the "wheel of adjectives." I also hate the commercials for Jared, where the lady gets upset with her husband because 3 or 4 other womens' husbands bought them jewelry at Jared, but he didn't buy her something there. So she gets mad at him for something random other people did. Give me a break.

• If you think TV is free, you must be watching it with an antenna... In most cases, after initial signup deals run out, it's at least $40+/month for basic service.

• I like the Volkswagon Un-Pimp My Ride Ads. I also like the HP ads because they were different. Again, I really don't see too many ads now because I use TiVo and fast-forward through them. As far as ads that have made me buy something, I tried Dannon's Activia yogurt because of the ad, but I didn't like it.

• I was eating in a Mexican resturant and saw a commercial for special vitamins formulated for Hispanics. Basically, the message was don't use vitamins created for white people. They also still have the 'Fat Burning cream' commercials on the spanish networks. I guess the people that buy the cream don't realize that the directions for the fat burning cream include running 5 miles after applying the cream.

• I like ads that are relevent to the topic they are served up with. Stop giving me car commercials at movies about animated bears. Show some stuffed animal ads, or something related. When I'm reading a website about the African aids crisis, ads about birth control, or links to charitable funds would be appropriate, not Axe Body Spray.

• Ads that contain the price of the object I am supposed to want are usually more convincing. Then I can compare to what I already know and tell if it's a good deal or not.

• I browse with AdBlock when online, so I see very few ads on the Internet these days. I don't have cable, so my TV-watching is limited to what my friends download (which never has ads) or renting DVDs of shows I like (which also lack ads). I agree with the above commenters that on-topic ads would be far more useful... if I ever saw them in the first place. The only type of ads that really affect me at all are food commercials, but that only puts me in the mood for that type of food, not necessarily that brand.

• I cruise past the ads when on TIVO or just watch movies on the premium channels. I work for a cable company, so sue me. We don't watch any network or ad TV live unless it is sports then it is just the cost of watching a live game.

• I like ads that don't try to sell me anything. Tell me about your product in a witty way, because I hate salesmen and I have a finely tuned bullshit detector.

• I will make the purchasing decision based on a lot of things, but not on some cheesey, lowest-common denominator, used car salesman BS. Tell me about your company, what your product does, why its superior to the competition, why it will make my life better, where I can find it, and for how much. I have been trained for years to tune everything else out. I know that hot women will not suddenly want to have sex with me because I drink Coors, etc, so save your time, save your money. Focus that energy on sending me targeted ads that address an immediate need.

• I am 26 years old and I have been trained by years of media consumption to be mostly immune to advertising. I tend to ignore it in all forms, including obvious, cheesey product placements, unless it addresses an immediate need. If I can block it, I will. I use adblock when browsing the web, Tivo when watching TV, and I just flip through ads in magazines without even looking at them. ANY company that trys to circumvent these measures has lost me as a customer for life.

• I get angry when I am forced to sit through ads when I watch TV and my DVR box hasn't recorded enough of the show to let me skip through commercials.

• NEVER, EVER lie to me in an advertisement. Don't even stretch the truth (Sharper Image Ionic Breeze!). Lying to me is worse than selling me a faulty product.

• The Nike Joga Bonito soccer ads are about the coolest ad campaign I've ever seen. It's made me a soccer fan. Powerful, well done stuff. Humor is good, storytelling is great. Hyperbole drives me nuts in a bad way. Dishonesty (*cell phones*) drives me crazy. Most ads seem the same to me. None of them really do much for me.

• I love good quality ads, those with entertainment value. I have a dvr (not Tivo because I'm in Canada) but I only record my 'Appointment TV' so I still see my fair share of ads. I hate product placements, especially thinly veiled ones. TLC is becoming terrible for this; "You know what would be perfect to clean up this sawdust? Why the new Swiffer *insert sub product here*".

• Advertising: My first instinct is to say advertising hasn't really affected my life at all. The funny thing is, I definitely think about it, and while I ridicule most ads, occasionally I'll be seized with admiration. That being said, what I like about a given ad rarely has a thing to do with the product.

• I don't watch a whole lot of live TV (I have a TiVo and a cable co. DVR), so we usually skip through the ads. One of my favorite new ads is the Macintosh ad (I'm a PC person) with John Hodgman (The Daily Show) and the kid from 'Ed' and 'Dodgeball'. I'm not going to go out and buy a Mac, but I like the commercial. Simple and funny.

I don't think it's ads that matter so much as branding. I don't see too many ads for Coca-Cola, for instance, given that I read few magazines, live in an area with few billboards, and watch very little TV. That being said, however, it's a brand I've personally helped to evangelize. Friends think I'm crazy when I turn down an otherwise good restaurant because they serve Pepsi, but hey, I know what I like, and it happens to have an extremely visible brand.

• I am rather fond of the FedEx 'Cavemanagement' ad personally. While I have TiVo and generally skip through ads that one often makes me stop for a giggle. The new Sirius 'Aural Synchronicity' ones are amusing as well. I, like many have already stated, seldom watch live television anymore, so when I do I just pause the TV and let a buffer build using the time to knock a chore out just so I can skip the ad breaks.